What the investment means
Backing Smartup’s development
Plug and Play has invested in Smartup. This supports the company’s development; choosing a system still requires checking how it works in your own processes.- 01
The confirmed event
Plug and Play’s official announcement states the investment. This article does not provide the amount, company valuation or composition of the round.
- 02
The product’s role
Smartup connects field teams, orders, warehouse operations, delivery and payments. Module scope and data exchange with your ERP need to be defined for your project.
- 03
Your decision criteria
Test your scenario in a demonstration: what data the team receives, where it sees an exception and who takes the next action. Investment alone does not establish implementation results.
About the investor
Who is Plug and Play?
Plug and Play brings together venture investment, startups and corporate innovation. The figures below come from its published materials. They describe the investor’s ecosystem, not Smartup’s scale.- 2006founded in Silicon Valley
- 2,000+company investments
- 60+locations worldwide
- 550+corporate partners
Smartup’s scale
Who uses the system
These figures describe Smartup usage. They are not results from an individual implementation or an investor assessment.- 800+active midsize and large companies in Central Asia
- 28,000+daily active users
Source: Smartup data confirmed by the company on 16 August 2026. These are published thresholds, not real-time counters.
Development focus
From data to action
These are the tasks guiding platform development. Feature availability, data requirements and connection scope are clarified for each project.- VOICE
Sales-team conversations
Voice AI: extract agreements and information from conversations to inform the next action.
- SHELF
Shelf conditions
AI Shelf Recognition: use photographs to assess shelf execution and assign field-team tasks.
- ROUTE
Route planning
ML: use operational data to develop route and shipment planning.
- FLOW
Order execution
Connect orders, stock, shipments and payments so the team can see the process stage and investigate exceptions.
Primary source