Smartup SFA
For field sales teams and distributors: routes, visits, orders and shelf execution.
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01Regional manager / supervisor 02Trade marketing 03Finance director 04Commercial director Different countries.
01 02 03 04 05 Smartup + existing ERP Smartup with native ERP core
THE OPERATIONAL EXECUTION LAYER FOR DISTRIBUTION
SFA and DMS for distribution without blind spots One source of facts
For manufacturers and distributors: connect plans, routes, visits, shelf execution, orders, delivery and payment. Work with your ERP or the Smartup ERP core for the agreed accounting scope.For manufacturers and distributors: connect plans, routes, visits, shelf execution, orders, delivery and payment. Work with your ERP or the Smartup ERP core for the agreed accounting scope.
From visit to payment
Illustrative scenario
01 / 04Visit
Visit confirmed- Visit
- Order
- Shipment
- Payment
- 800+active midsize and large companies in Central Asia
- 28,000+daily active users
- ~30%of the Central Asian SFA market
- Offline-firstfield visits without connectivity
Products for your business needs
Smartup brings together products for field teams, company finances, B2B orders and retail operations. Choose the process you need; product scope and data exchange are agreed for the project.
Smartup FIN
For finance leaders: profit and loss, cash flow, balance sheet and financial analytics.
Smartup B2B Marketplace
For retailers, HoReCa and suppliers: direct orders, promotions and document exchange.
Smartup POS
For retail outlets: sales, stock, finances and a connection to B2B Marketplace for purchasing.
Four blind spots where revenue is lost
The gap opens after planning. Each area has its owner, but delays affect the whole business.
Field sales
A visit is unconfirmed, a route is incomplete, and the reason behind the result is unclear.
GPS · visit check-in · route complianceShelf
A product is missing from the shelf, or the price or promotion differs from the plan. The cause of lost sales is spotted late.
Photos · on-shelf availability (OSA) and out-of-stock (OOS) · display standardsCash
An order ships before overdue debt, the credit limit and promised payment are checked.
Days sales outstanding (DSO) · debt by age · credit limitDistributors
Shipments to distributors are visible, but their sales to outlets and remaining stock must be collected separately.
Sales to outlets (sell-out) · stock · active outletsFive execution workstreams
Each workstream closes a distinct loss area and can scale in stages. Master data, roles and analytics remain shared.
SFA · FIELD SALES
Field sales
Cycle activeOwnersCommercial director · Supervisor
Store visit
Execution Verified
GPS, check-in, required steps, photos and outcomes are captured even without connectivity.
Workstream outcome
Workstream metricsEvery visit is verified, every outcome is explained and the next route is driven by evidence.
- Productive visits, %Share of store visits that end with an order.
- Route complianceShare of the planned route completed as scheduled.
- Average order valueAverage value of orders in the selected period.
- Active outletsNumber of outlets with a shipment in the selected period.
The workstreams operate independently while sharing customer, outlet and SKU master data and one analytics layer.
CUSTOMER STORY
From stock to delivery
How Green Line Trading connected product records, shipment documents and delivery operations.
Green Line Trading
FMCG distribution · Uzbekistan
- The challenge
- Trace digitally marked goods from the warehouse to the customer and keep retail outlet records up to date.
- What was implemented
- Product-marking records, a unified customer record with tax-ID duplicate checks, and electronic invoices based on actual shipments.
- In daily operations
- The delivery representative issues the document at shipment. The team can see delivery status, timing and routes in the mobile system.
DISTRIBUTION GROUP CONTROL
From group to outlet
Compare sales, stock, orders and receivables across branches and distributors by country and portfolio. Drill down to contract, SKU and outlet. Coverage depends on participant data and the agreed exchange.
MANAGEMENT GEOGRAPHY
Different countries.
One distribution picture.
Sales, stock and receivables come together in a shared data model.
Illustrative scenario
Illustrative scenarioOne Smartup data model
One Smartup data model- Distributor data
Sales, stock and receivables across countries
- Completeness check
Source matching and data completeness
- Network overview
One model for distribution management
Reduced motion
Select a country on the map
ORDER CHANNEL AND CASH CYCLE
Orders and receivables
B2B Ordering accepts orders through Telegram. Finance & AR checks receivables and credit limits against company rules. These modules handle orders and receivables; Smartup FIN provides financial reporting.
B2B CHANNEL
Telegram bot for direct ordering
The outlet sees its catalogue, prices and promotions, repeats an order and receives status updates without calling an operator.
- Customer-specific prices and promotions
- Repeat ordering without re-entry
- Statuses, documents and notifications
FINANCE & AR
Credit risk is visible before dispatch
Receivables, aging and available credit are checked before confirmation; payments and promised payment dates help determine the next action.
- Receivables and aging analysis
- Limits and blocks before ordering
- Payment promises, payments and ERP reconciliation
Solutions for business leaders
Start with the distribution decision you are accountable for.
Owner / CEO
Compare the plan with execution from the group down to outlet and SKU.
Net sales · execution gaps · risk exposureCommercial Director
Choose the next action on coverage, outlet activity and OSA.
Coverage · outlet activity · next actionOperations Director
Work through order flow, inventory and distributor-network service.
Secondary sales · inventory · serviceFinance Director
Review ageing and credit limits before shipment.
DSO · ageing · overdue AR · limitsIT Director
Set the ERP boundary, data exchange, access and audit.
Data quality · exchange · access · auditA distribution management platform.
Choose your accounting model: connect an existing ERP or use the Smartup ERP core. Agree data scope, system responsibilities and accounting boundaries before launch.
Platform: SFA, FIN, B2B Marketplace and POSAn existing ERP keeps its agreed accounting and/or master-data role, while Smartup manages the agreed distribution-execution scope and exchanges documents, identifiers and statuses within the project.
Explore integrationsSmartup combines distribution execution and ERP/accounting for the agreed project scope; country requirements, accounting policy, opening balances, integrations and migration boundaries are set during implementation.
Discuss implementationAn exception or signal becomes a task with an owner, due date and evidence; verification closes the result and returns it to the next management cycle.
Management decisions
- Analytics · BI · RGM
- KPI dashboards
- Alerts and actions
- API and export
Distribution operations
Outlets and retail execution
Shared dataAPI and ERPProject rulesRoles and auditDeployment scope agreed per project
Integration
30+ confirmed integrations
Smartup exchanges master data, prices, stock, orders, payments and statuses with the systems in your project. Updates depend on connectivity and the agreed exchange frequency.
30+ is the confirmed Smartup integration catalogue. Compatibility with your system version, data scope, exchange directions and frequency are checked for the project. An existing ERP retains its agreed accounting and master-data role; the Smartup ERP core can handle the agreed accounting scope.
- 01 · EXISTING ERP
Data source
In this model, the ERP retains agreed master data and accounting responsibilities. The project defines which customers, SKUs, prices, stock and rules are exchanged.
- 02 · EXECUTION
Smartup manages what happens
Routes, visits, shelf execution, orders, delivery and collection run in one operational layer.
- 03 · VERIFIED RETURN
Verified facts flow back
Execution facts, document status, secondary sales, payments and AR return within the agreed project scope.
ERP and accounting
Master data, prices, stock, contracts and credit rules.
BI and data exchange
Management analytics, data marts and governed data flows.
Marking and local services
Traceability, e-invoicing and mandatory local operations.
- Marking
- Fiscalization / E-invoice
Payments and sales services
Payments, self-ordering and last-mile fulfilment services.
- Payments
A pilot with your data
KPIs are measured against your baseline. A first production scope can go live in as little as four weeks, depending on modules, integrations and data readiness.
- 01
Starting baseline
Establish baseline metrics for the selected execution loop before making changes
- 02
Controlled pilot
Define the territory, roles, data and first execution workstream
- 03
Comparison with baseline
Compare 3–5 agreed KPIs with the baseline
- 04
Go / no-go decision
Scale only after the outcome is validated
What teams usually ask before a pilot
Pilot and commercial terms
Where to start, how long launch takes and how impact is proven.
01How long does implementation take, and what determines the timeline?
The first production-ready scope can go live in as little as four weeks. The timeline depends on three things: how many workstreams you launch at once, which integrations your accounting or ERP system requires, and the quality of customer, outlet and SKU master data. A solution covering several thousand outlets is rolled out in stages; the overall timeline is defined after reviewing the project scope.
02How is pricing calculated?
Pricing combines a base subscription, user licenses and the modules you activate. Implementation - configuration, integrations and team training - is scoped separately. The final configuration depends on field-team size, selected workstreams and integration depth, so we calculate it after reviewing your process.
Architecture and field work
The ERP boundary, data exchange and offline field execution.
03What happens to our existing ERP and accounting system?
You can keep it. Smartup supports two project models: integration with an existing ERP, which retains its agreed accounting and master-data responsibilities, or the native Smartup ERP core for the agreed distribution scope. In both models, data ownership, exchange direction and synchronization frequency are fixed in the project integration map.
04How does the system work when field teams are offline?
The field-sales app works without an internet connection: visits, GPS data, required steps and shelf photos are stored on the device. When connectivity returns, records are synchronized with their event order and timestamps. Until then, new records are available on the employee’s device.
Governance and scale
Multiple distributors, portfolios, access and data residency.
05Can one Smartup environment manage multiple branches and distributors?
Yes. Smartup supports a governed hierarchy from group and country to legal entity, branch or distributor, warehouse and territory. Management sees consolidated KPIs and can drill down to a distributor, outlet, order or debt item. Access is role-based; in the existing-ERP model, each participant’s system keeps its agreed role.
06Where is data hosted, and how are localization requirements met?
Data is hosted in Tier III data centers. Clients in Uzbekistan can choose in-country hosting in line with personal-data requirements. On-premise deployment inside your environment is also available when required by security policy. Access is controlled by role. Sign-ins, user actions and document history support audits; the required logging coverage is checked for each project.
Working session · 30 minutes
See Smartup in your own processes.
We trace the flow from plan to payment, expose the gaps between plan and execution, and define the first pilot workstream. No generic slide deck - we work with your processes and data.
Working-session outcome
- A gap map across field sales, shelf execution, distributors and cash.
- A first workstream with an owner and clear pilot boundaries.
- 3–5 KPIs to measure impact against the baseline.
- The data and integration checklist for launch.
You leave with a decision on where to start the pilot and how its impact will be measured.
Book a process review
Leave your details. A Smartup specialist will confirm the time and prepare for your distribution scenario.
We respond within one business day. Or contact us directly:
+998 (71) 200-88-33sales@smartup24.com