What shipment confirms
- Distributor and agreement
- Warehouse and document
- SKU, quantity and value
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SMARTUP · MANUFACTURER DISTRIBUTION
FMCG/CPG manufacturers - control sales through to the outlet
For manufacturers with owned and partner distribution. Compare shipments, stock and sales to outlets to plan replenishment, assortment and receivables follow-up. Data scope and exchange are agreed with each company.
ShipmentProducts, quantities and the shipment document for a branch or distributor.
After sell-in
What happens after shipment?
Manufacturers need to compare their shipments with stock and sales at owned branches and independent distributors. This helps identify where goods are needed and where stock, assortment or receivables need checking first.What to obtain from a branch or partner
- Partner stock by warehouse
- Sell-out through to the outlet
- Assortment and receivables across the distributor network
Distributor-network pulse
Sales, stock and receivables in one view
Choose a prepared example in any field. Country, distributor and portfolio switch together with the metrics and next action: replenish stock, develop the assortment or agree payment.- Sell-in
- On plan
- Days of stock
- 18 days
- Sell-out
- Growing
- Coverage
- On target
- Receivables
- Within terms
Outlet 360
Find gaps in each outlet’s assortment
Match purchases for the same outlet and period using agreed identifiers. A purchase gap is a reason to review the assortment; it does not by itself prove that an item is missing from the shelf.Demo data
BuyingGapPotential
OutletBeveragesSnacksConfectioneryDecision
Convenience store · TashkentBeveragesBuyingSnacksBuyingConfectioneryGapExpand the confectionery range
Supermarket · AlmatyBeveragesBuyingSnacksPotentialConfectioneryBuyingValidate the snack opportunity
Neighbourhood store · BishkekBeveragesGapSnacksBuyingConfectioneryBuyingRestore the beverage assortment
Closed-loop decisions
From shipment to the next decision
Here, sell-in is a manufacturer shipment to a branch or distributor; sell-out is a sale from that business to an outlet. Sales to end consumers need a separate source. Compare the same period and account for returns and refresh dates.Decisions by role
The right data for each team
Switch roles to keep the same operating facts while changing the question, decision lens and next action.Where does sell-in fail to become sell-out?
Sees
Sales, coverage and assortment by country, distributor and portfolio.
Acts
Adjust the plan, partner terms or assortment task.
Commercial Director
Where does sell-in fail to become sell-out?Sales, coverage and assortment by country, distributor and portfolio.
Adjust the plan, partner terms or assortment task.
Supply Chain
Where does stock exceed the rate of sale?Inventory and days of cover separated by company, branch and warehouse.
Rebalance replenishment without mixing partner-owned stock.
Trade Marketing
Which portfolios are missing from target outlets?Assortment, promotions, visits and photos for the same outlet.
Assign a targeted portfolio or promotion-execution task.
Finance / Credit Control
Can the next shipment be released?Receivables, ageing, credit limit, promise to pay and recorded payment.
Release, limit or stop the shipment under the agreed rules.
Integration and data ownership
Connect manufacturer and partner systems
For each branch and partner, define master-data sources, documents, access, refresh frequency and error handling. Exchange with a specific ERP is checked before the rollout scope is agreed.- 01
Manufacturer ERP
Owner: manufacturerItems, prices, sell-in, agreements and payments
- 02
Smartup
Agreed execution layerDistributor, SKU, outlet, status and decision mapping
- 03
Distributor systems
Owner: each partnerStock, sell-out, documents and agreed statuses
- 04
Field execution
Owner: agreed legal entityVisits, assortment, promotions, photos and exception reasons
Next step
Your first branch or partner workflow
Choose a part of your distribution network where missing data makes replenishment, assortment or payment decisions harder. Bring these four inputs to the first discussion.Network scope
One branch or partner, its territory, warehouses and product portfolio.
Sample data
Anonymised shipments, stock and sales for one period; receivables if relevant.
Sources and access
Which systems hold the data, who authorises exchange and how often records are updated.
Decision and owner
Which decision needs support and who from business and IT will verify the result.
In the discussion, we will clarify available data, exchange boundaries and acceptance criteria for the first scenario. Timing and cost can be assessed once the scope is clear. If exports are not ready, start with the process outline and a list of systems.
Discuss your distributionThe articles below explain DMS and data exchange. They are learning resources, not evidence of results achieved by a particular manufacturer.
Solution boundary
Every company and warehouse retains its own access rights and data ownership. Smartup does not treat distributor data as manufacturer-owned without an agreed exchange and does not promise the same latency for every source.
Questions before implementation
Can owned branches and independent distributors be connected together?
Yes, when identifiers, rights, master data, documents and exchange frequency are agreed for each company. Legal-entity data remains separated.
Does Smartup replace every distributor ERP?
Not necessarily. For distribution management, Smartup can exchange data with an existing ERP or use the Smartup ERP core for an agreed accounting scope. This page covers a manufacturer’s sales and distribution; production planning is outside the scenario shown.