Smartup · Promotions · Display and budget

For trade marketing managers Verified promotions

Plan promotions with budgets and dates, target outlets and check displays by visit photos and location.

Management decisionWhich promotion or display standard is not executed in outlets, and where budget is spent without confirmation.
End-to-end processSet the promotion, budget, dates and targets. → Add the tasks to the sales rep's route.
Verifiable evidenceInternational Beverages Tashkent case · Perfect Store · OSA and OOS

Decision in focus

Which promotion or display standard is not executed in outlets, and where budget is spent without confirmation.

What blocks control

Promotion terms, outlet tasks and photo reports live apart, so promotion execution and its cost are hard to compare.

How is promotion execution confirmed?

With visit photos and location; standard violations are recorded in the visit itself.

Can displays be checked from photos automatically?

Yes. AI Shelf Recognition processes agreed shelf images and compares the display with the planogram.

Where do we start?

Pick one promotion or standard, a channel and a set of outlets; then agree budget, tasks and evaluation criteria.

Can a promotion be limited to regions or channels?

Yes. A promotion targets regions, customers and sales channels, so only intended outlets get the terms.

How is a promotion's result assessed?

The promotion report brings together cost, sales and returns and shows the ROI calculation.

Can discounts and bonuses be set by segment?

Yes. Discount, bonus and loyalty terms are set by customer segment.

Map roles, data, control points and integrations without promises beyond the agreed project.